Insight

The Write Stuff

A series of pointers for making your legal writing clear, concise and—crucially—persuasive.

Closed laptop with woman holding pencil
Michele M. Jochner

Michele M. Jochner

September 8, 2022 09:36 AM

Whether you start a legal writing project by staring at the blinking cursor on a blank screen or tapping your pen on an empty legal pad, you’ve surely experienced the universal challenge of getting the thought process, so clear in your mind, into a document that will win the day thanks to its logical organization, clarity and persuasiveness.

What’s true across the board is that good writing skills are the key to effective communication that leads to a successful outcome—and that bad writing can lose an otherwise good case. Let’s look at some important tools of the trade that will help you meet the challenge and craft a winning document.

Develop a strong and useful introduction. Studies show that most people form a first impression of others within a mere seven seconds. Some experiments have gone further to suggest that people can make accurate judgments of others within a tenth of a second. Perhaps more significantly, these quick first impressions are often long-lasting, and it may be extremely difficult—perhaps sometimes impossible—to overcome a less-than-stellar initial performance.

The importance of making a good first impression applies equally to all the legal writing you do. You have control over the impression you make, with an eye to establishing instant credibility and rapport with the court. Do not miss this key opportunity by ignoring the importance of a strong and useful introduction to your document. The opening paragraphs are your first chance to connect with your reader; use them wisely to develop a theme and set the stage for what’s to come. Although we all enjoy a good mystery novel, a court pleading should not be a whodunit—indeed, leaving your most important points until the end and keeping the court guessing as to the outcome is one of the easiest ways to make a poor first impression.

Instead, use the first few paragraphs to clearly roadmap your case, succinctly explaining what is at issue, what you want the court to do and why the law supports you. This is the place to pique the reader’s interest in learning more about the matter while also instilling confidence that you have mastered both the relevant facts and the controlling law to support the requested outcome. Starting out on the wrong foot may leave a negative impression that’s hard to shake.

Keep your arguments organized. Your goal is to make it as easy as possible for the reader to understand your arguments and to show that you have ample support for the outcome you seek. A key component of this plan is to organize your arguments logically.

Think back to your legal writing classes in law school, when you first heard about a writing structure called “CRAC”: conclusion, rule, application, conclusion. This format is the bedrock of persuasive writing, and you should follow it to ensure an orderly sequence of points: laying out the issue to be addressed and the conclusion you want the court to reach; a statement of the legal rules relevant to the issue; an analysis of the pertinent facts based on those rules; and a summary of the overall conclusion. This approach helps your reader easily understand the pertinent issues and how they should be resolved.

Studies show that most people form a first impression of others within a mere seven seconds."

When a document addresses several issues at greater length, developing an outline is particularly helpful to keep your thoughts moving forward in a structured way. Also, using headings and subheadings orients the reader throughout the argument, continuing the roadmapping that began in the introduction. All these pieces work together to guide your reader effortlessly from point A to point B and, ultimately, to the result you’re going for.

Be clear and concise. Often, when we think of legal documents, archaic words such as whereof, hereunto and hereinbefore come to mind. Banish such dusty verbiage forever from your writing and avoid any kind of legalese: Such stuffy and stilted writing is a surefire way to lose the reader’s attention from the get-go.

Short and concise sentences written in the active voice keep the presentation interesting and tell your client’s story in a way that makes the reader want to keep going. Long, convoluted sentences lose the reader, fail to convey your thoughts correctly and give the impression that you lack mastery over your case—all of which dent your credibility.

Also, ensure that transitions between paragraphs—as well as between arguments—are smooth. Choppiness in your draft hurts its persuasiveness and leaves the reader needlessly wondering how all the pieces fit together.

Remember, too, that a longer document does not translate into a better document; usually the opposite is true. Longer documents have a greater chance of losing the reader before you’ve made your key points. In such instances, less really is more.

Remember as well that the court has a finite amount of time to read, analyze and digest your material; make the most of that time by getting to the point and explaining the bottom line without making it guess what you want.

Edit, edit, edit! The oft-repeated maxim “I didn’t have time to write a short letter, so I wrote a long one instead” captures perfectly the challenge faced by legal writers: to keep their prose clear, concise and to the point while also staying within the timeframe allowed for the project.

Let’s face it: Editing takes time, and an effective writer budgets an editing period into the overall project timeline. Your first draft should never be your last draft; you must edit your material, perhaps a few times, before you reach the final product. The best editing occurs after you’ve had an opportunity to step away from the document and then return to it with a new perspective and a fresh set of eyes. Often, this reveals other, more effective ways to present your arguments; it might also lead you to a rewrite or two of certain sections, or even the entire document.

When editing your draft, do not become so emotionally attached to an argument or phrase that you fail to delete it if it doesn’t further your message. Your goal is to eliminate any weak points that will detract from the rest of your argument, while streamlining and tightening your strongest ones.

Give special attention as well to editing factual discussions. Eliminate any irrelevant facts (including specific dates) if they’re not absolutely necessary; judges may become distracted trying to figure out why you included them. On the flip side, be sure to include any unfavorable facts if they’re necessary. Trying to hide facts that your opponent will surely spotlight is a guaranteed way to lose credibility. Your best bet is to deal with them upfront and argue why they do not sink your case.

Finally, remember our discussion of the importance of first impressions? This applies equally to the visual appearance of your document. The advent of electronic filing means online legal documents are now the norm. With more judges reading documents on screens than on paper, studies show that including more white space is preferable and that headings surrounded by white space can be a favorable visual cue.

Along the same lines, finish your draft by carefully proofreading for careless mistakes. A document with typographical or grammatical errors decreases your credibility and, if such errors pop up in the first few paragraphs, well . . . there goes your good first impression.

In sum, provide a document that is well-organized, easy to read and highly persuasive. This enables the reader to breeze through it, understand your position and, hopefully, agree that yours is the winning side.

Michele M. Jochner is a partner at Schiller DuCanto & Fleck LLP in Chicago, one of the country’s premier matrimonial law firms, where she handles high-asset, complex appellate matters, as well as critical trial pleadings requiring sophisticated analysis, advocacy and drafting. A former law clerk to two Chief Justices of the Illinois Supreme Court, a sought-after speaker and a recognized thought-leader who has penned more than 200 articles, she has been honored as one of the top 50 most influential women in law by the Chicago Daily Law Bulletin and has been recognized in The Best Lawyers in America® since 2015 in Family Law.

Headline Image: ISTOCK/ LAURENCE DUTTON, ISTOCK/FPM, UNSPLASH/TIANYI MA

Related Articles

Do Backlinks Still Help Law Firm SEO?


by Nancy Lippincott

How trusted, ethical backlinks influence rankings as algorithms change.

Collection of search bars, menus and posts in front of gray background

AI Tools for Lawyers: How Smithy AI Solves Key Challenges


by Jamilla Tabbara

Understand the features and benefits within the Best Lawyers Digital Marketing Platform.

Legal professional editing profile content with Smithy AI

Build Your Legal Practice with Effective Online Networking


by Jamilla Tabbara

How thoughtful online networking supports sustained legal practice growth.

Abstract web of connected figures symbolizing online networking among legal professionals

Blogging for Law Firms: Turning Content into Client Connections


by Jamilla Tabbara

How law firms use blogs to earn trust and win clients.

Lawyer typing blog content on laptop in office

Law Firm Marketing ROI: Strategies for Small and Midsize Firms


by Jamilla Tabbara

Understand how to improve your marketing ROI with methods tailored for law firms.

3D Computer with Icons Representing ROI Tools and Metrics

Law Firm Marketing: 5 Strategic Steps to Attract More Clients


by Jamilla Tabbara

A practical framework for marketing a law firm with purpose.

Light bulb above a chalkboard illustrating strategic ideas

Best Lawyers Introduces Smithy AI


by Jamilla Tabbara

Transforming legal content creation for attorneys and firms.

Start using Smithy AI, a content tool by Best Lawyers

Why Visibility Matters: The Case for Legal Thought Leadership Today


by Jamilla Tabbara

Build trust before the first consultation.

 lawyer standing on a staircase, symbolizing advancement and thought leadership

How Whitepapers Become Legal Content That Builds Trust


by Jamilla Tabbara

Turning expertise into visibility with strategic white papers.

Stack of legal white papers on a desk representing thought leadership

How to Use Content Syndication to Get Your Law Firm Website Content Seen


by Jamilla Tabbara

Syndicate your law firm’s content on trusted legal platforms to reach a wider audience and drive qualified traffic back to your website.

Legal professional drafting syndicated content on a laptop for third-party publication

Changes in Employment Arbitration for 2025


by Brandon D. Saxon, Debra Ellwood Meppen and Laurie Villanueva

What businesses need to know to stay ahead of the curve.

Suited man holding up falling walls with gray and yellow backdrop

Legal Content Strategy: A Key Driver of Law Firm Growth


by Jamilla Tabbara

Is your law firm’s content missing the mark? Here’s why it’s not delivering results.

Marketer developing a strategic plan for legal business growth.

The Best Lawyers Network: Global Recognition with Long-term Value


by Jamilla Tabbara

Learn how Best Lawyers' peer-review process helps recognized lawyers attract more clients and referral opportunities.

Lawyers networking

Showcasing Legal Knowledge: Leveraging Success Stories


by Jamilla Tabbara

Let your firm's success stories speak for themselves.

Person reading client testimonials on a laptop, highlighting social proof for a law firm

Is Your Law Firm’s Website Driving Clients Away?


by Jamilla Tabbara

Identify key website issues that may be affecting client engagement and retention.

Phone displaying 'This site cannot be reached' message

6 Steps to Finding the Right Keywords for Your Legal Content


by Jamilla Tabbara

Follow a practical guide to keyword research and boost your law firm’s SEO to reach more potential clients.

 letters symbolizing keywords for legal content

Trending Articles

2026 Best Lawyers Awards: Recognizing Legal Talent Across the United States


by Jamilla Tabbara

The 2026 editions highlight the top 5% of U.S. attorneys, showcase emerging practice areas and reveal trends shaping the nation’s legal profession.

Map of the United States represented in The Best Lawyers in America 2026 awards

Gun Rights for Convicted Felons? The DOJ Says It's Time.


by Bryan Driscoll

It's more than an administrative reopening of a long-dormant issue; it's a test of how the law reconciles the right to bear arms with protecting the public.

Firearms application behind jail bars

2026 Best Lawyers Awards in Canada: Marking 20 Years of Excellence


by Jamilla Tabbara

Honoring Canada’s most respected lawyers and spotlighting the next generation shaping the future of law.

Shining Canadian map marking the 2026 Best Lawyers awards coverage

Revealing the 2026 Best Lawyers Awards in Germany, France, Switzerland and Austria


by Jamilla Tabbara

These honors underscore the reach of the Best Lawyers network and its focus on top legal talent.

map of Germany, France, Switzerland and Austria

Best Lawyers 2026: Discover the Honorees in Brazil, Mexico, Portugal, South Africa and Spain


by Jamilla Tabbara

A growing international network of recognized legal professionals.

Map highlighting the 2026 Best Lawyers honorees across Brazil, Mexico, Portugal, South Africa and Sp

How to Sue for Defamation: Costs, Process and What to Expect


by Bryan Driscoll

Learn the legal standards, costs and steps involved when you sue for defamation, including the difference between libel and slander.

Group of people holding papers with speech bubbles above them

Build Your Legal Practice with Effective Online Networking


by Jamilla Tabbara

How thoughtful online networking supports sustained legal practice growth.

Abstract web of connected figures symbolizing online networking among legal professionals

Algorithmic Exclusion


by Bryan Driscoll

The Workday lawsuit and the future of AI in hiring.

Workday Lawsuit and the Future of AI in Hiring headline

Blogging for Law Firms: Turning Content into Client Connections


by Jamilla Tabbara

How law firms use blogs to earn trust and win clients.

Lawyer typing blog content on laptop in office

Reddit’s Lawsuit Could Change How Much AI Knows About You


by Justin Smulison

Big AI is battling for its future—your data’s at stake.

Reddit Anthropic Lawsuit headline

How to Choose a Good Lawyer: Tips, Traits and Questions to Ask


by Laurie Villanueva

A Practical Guide for Your First-Time Hiring a Lawyer

Three professional lawyers walking together and discussing work

The 2026 Best Lawyers Awards in Chile, Colombia and Puerto Rico


by Jamilla Tabbara

The region’s most highly regarded lawyers.

Map highlighting Chile, Colombia and Puerto Rico for the 2026 Best Lawyers Awards

Common-Law Marriage in Indiana: Are You Legally Protected?


by Laurie Villanueva

Understanding cohabitation rights and common-law marriage recognition in Indiana.

Married Indiana couple in their home

Why Jack Dorsey and Elon Musk Want to 'Delete All IP Law'


by Bryan Driscoll

This Isn’t Just a Debate Over How to Pay Creators. It’s a Direct Challenge to Legal Infrastructure.

Elon Musk and Jack Dorsey standing together Infront of the X logo

AI Tools for Lawyers: How Smithy AI Solves Key Challenges


by Jamilla Tabbara

Understand the features and benefits within the Best Lawyers Digital Marketing Platform.

Legal professional editing profile content with Smithy AI

Alimony Explained: Who Qualifies, How It Works and What to Expect


by Bryan Driscoll

A practical guide to understanding alimony, from eligibility to enforcement, for anyone navigating divorce

two figures standing on stacks of coins