Insight

Noncompetes: Does Selective Enforcement Really Matter?

Many companies use restrictive covenant agreements (including noncompetition, nonsolicitation and nondisclosure agreements) to protect their businesses from unfair competition and customer poaching.

Woman signs noncompete agreement with silver pen while wearing a suit
Elizabeth A. Coonan

Written by Elizabeth A. Coonan

Published: June 13, 2017

Many companies use restrictive covenant agreements (including noncompetition, nonsolicitation and nondisclosure agreements) to protect their businesses from unfair competition and customer poaching. Much has been written about these types of covenants, their use as a restraint on employee activity both during and post-employment, and their enforceability. We often find employers have asked their employees to sign these restrictive covenant agreements, but when it comes to enforcement, they tend to be selective. Sometimes, this selectivity is driven by the cost of enforcement or the desire to maintain a friendly relationship with a departing employee in hopes that a business advantage can be gained. Sometimes, selectivity is merely a result of apathy.

For a company to successfully enforce a noncompete, it not only needs to prove the terms do not unreasonably restrict the employee and do not prejudice the public interest, but perhaps most significantly, that the terms are reasonably necessary for the protection of the employer’s business. Is the agreement really necessary to protect the employer’s legitimate business interest if the employer isn’t regularly taking steps to enforce the agreement against individuals who are violating?

Maybe. Selectively enforcing your restrictive covenant agreements can undercut your ability to stop employees’ competitive activity, even activity that is otherwise prohibited under a restrictive covenant agreement. However, business needs sometimes require it. Therefore, in addition to distinguishing and documenting the reasoning behind the company’s decision to enforce (or not), perhaps the company should ask: What is the purpose of our agreement? Is the agreement reasonably tailored to protect only that which is needed?

Trending Articles

What AI Visibility Means for Lawyers


by Josh Rupall and Bryan Driscoll

AI tools increasingly interpret lawyers public information. Clear, consistent and credible sources help ensure they describe legal expertise accurately.

AI dashboard visualizing a lawyer's online profile, reputation, and practice information across mult

Recognizing Legal Leaders: The 2027 Best Lawyers Awards in Australia, Japan and Singapore


by Jamilla Tabbara

Market drivers, diversity trends and the elite practitioners shaping the legal landscape.

Illustrated maps of Australia, Japan and Singapore displayed with their national flags, representing

Musk v. Altman: The Lawyers Behind the Case


by Jamilla Tabbara

Meet the Trial Lawyers Shaping One of AI's Biggest Legal Disputes.

Portrait photos of Elon Musk and Sam Altman positioned in front of the OpenAI logo.

Can You Go to Jail at an Arraignment?


by Bryan Driscoll

Understanding What Happens at Your First Court Appearance.

A heavy chain lying on the ground in the foreground with a blurred figure standing in the background

Announcing the 2027 Best Lawyers Awards: Austria, Germany and Switzerland


by Jamilla Tabbara

Celebrating the legal professionals throughout Central Europe.

Graphic displaying three-dimensional map cutouts of Austria, Germany and Switzerland.

The Legal Teams Behind the Blake Lively–Justin Baldoni Settlement


by Grace Greer

A closer look at the legal teams and attorneys involved in the Blake Lively–Justin Baldoni litigation and its resolution.

Split-screen image of Blake Lively and Justin Baldoni

The Best Lawyers in France 2027: Peer-Reviewed Excellence


by Jamilla Tabbara

Seventeen editions of peer trust, a growing profession and a dynamic legal market.

3D Map of France with National Flag Graphic

What Disqualifies You From Filing Bankruptcies


by Bryan Driscoll

A guide to navigating eligibility, the means test and the legal hurdles of declaring bankruptcy.

A silhouette of a large hand pushing over a row of falling dominos toward a small figure standing be

Colorado’s 2026 Water Rights Battles


by Bryan Driscoll

A new era of conflict begins.

Colorado Water Rights 2026: A New Era of Conflict headline

What Happens if You Don't File Taxes


by Bryan Driscoll

The penalties are real, but so are your options. Here's what the IRS can do and what you can do about it.

A torn dollar bill revealing a watchful eye, surrounded by flying documents

2027 Best Lawyers Awards: Honoring Excellence in the Legal Profession


by Jamilla Tabbara

Recognizing the outstanding attorneys leading top practice areas nationwide.

United States with American flag representing The Best Lawyers in America 2027 awards

New England's Climate Litigation Surge


by Bryan Driscoll

What law firms need to know

New England's Climate Litigation Surge: What Firms Must Know headline

How to Start a Class Action Lawsuit


by Bryan Driscoll

Understanding the legal requirements, costs and process of filing a class action.

A group of miniature figurines standing united behind a bold "Class Action" placard.

What Is a Quitclaim Deed? Uses, Risks and When to Get Help


by Bryan Driscoll

A quitclaim deed can be one of the fastest ways to transfer property but knowing when it's the right tool and when it isn't, can save you from serious legal and financial headaches down the road.

One hand holding a wooden house model and another holding house keys.

An Employee's Guide to Non-Disclosure Agreements (NDA)


by Bryan Driscoll

Before you sign anything, here's what you need to know about non-disclosure agreements.

Figure stands before an open giant book, holding a large key, facing a keyhole on the inner page.

How to Optimize Your Best Lawyers Profile for AI Search


by Everett Sizemore

Learn how a complete, well-structured Best Lawyers profile can strengthen your visibility and accuracy across AI search platforms.

A laptop screen displaying the Best Lawyers profile dashboard showing customizable sections.