Insight

Non-Compete Agreements in the Sale of a Business

In Hawaii non-compete agreements can still be enforced in the sale of businesses. Here’s a primer on how to make them enforceable.

Cartoon image of fist punching through red doors with man running on top of hand on blue background
John W. Kelly

John W. Kelly and A. Bernard Bays

June 18, 2023 11:00 PM

Lawyers often question whether various non-competition provisions are still enforceable in Hawaii. These provisions generally fall into the following categories:

  1. Non-Competition;
  2. Non-Solicitation of customers and/or suppliers;
  3. Non-Solicitation of employees; and
  4. Prohibition or limitation on the use of customer and supplier lists and other material protected as trade secrets.

The short answer is that absent some exceptions, as the law currently stands in Hawaii, the provisions listed above may be enforceable if they are reasonable in scope, are warranted to protect a legitimate interest and do not unduly restrict competition.

Historically speaking, public policy in Hawaii favored reasonable non-competition and non-solicitation agreements. United States District Court Judge Kay articulated the public policy in Hawaii with the following language:

Hawaii statutory law provides, ‘Every contract ... in restraint of trade or commerce ... is illegal.’ H.R.S. § 480-4. This provision specifically exempts reasonable noncompetition agreements, and thereby establishes a policy in favor of such agreements."

UARCO Inc. v. Lam, 18 F.Supp.2d 1116, 1126 (D. Haw. 1998) (emphasis added).

Hawaii law, seemingly in line with the rest of the country, has recently begun to disfavor and more strictly scrutinize non-competition agreements. For example, in Prudential Locations, LLC v. Gagnon, 509 P.3d 1099, 1106 (2022), as amended (Apr. 1, 2022) the Supreme Court of Hawaii found a non-compete agreement that only restricted “a former employee of Prudential Locations, LLC (“Locations”), from “establishing her own brokerage firm in the State of Hawai‘i within one year after terminating her employment with Locations” and from soliciting persons “employed” or “affiliated with” Locations[]” unenforceable because it was not “ancillary to a legitimate purpose not violative of HRS Chapter 480[.]” Id. The Legislature has also prohibited the enforceability of non-competition agreements for employees from specific professions or industries, such as “an employee of a technology business.” HRS § 480-4.

Nevertheless, non-competition agreements signed in connection with the sale of a business or interest in a business, which can involve substantial monetary consideration, are more likely to be enforceable. Pursuant to HRS § 480-4, a covenant that restricts competition within the State is permissible if it relates to the transfer “of a business not to compete within a reasonable area and within a reasonable period of time in connection with the sale of the business;” HRS § 480-4(c)(1).

In Prudential Locations, LLC v. Gagnon, the Supreme Court of Hawaii recently referred to the enumerated exceptions under HRS § 480-4(c) as “the permissible restrictive covenant exceptions.” Prudential Locations, LLC v. Gagnon, 509 P.3d 1099, 1106 (2022), as amended (Apr. 1, 2022). Prior to Gagnon, in Technicolor, Inc. v. Traeger, the Hawaii Supreme Court referred to the exceptions in HRS § 480-4(c) as the “allowable type[s] of employment restraint under Hawaii’s antitrust laws.” 57 Haw. 113, 115, 551 P.2d 163, 165 (1976). Given the foregoing holdings by the Supreme Court of Hawaii, non-compete and non-solicitation provisions in agreements for the sale of a business are more likely to be found valid and enforceable. The sale of a business exception is widely recognized across the country. In January 2023, the Federal Trade Commission (“FTC”) announced a proposed rule that, if enacted, would result in nearly a complete ban on the use and enforceability of non-compete agreements. The FTC’s proposed rule provides an exception and allows non-compete agreements that are entered into as part of the sale of a business, provided that the contracting party owns at least 25% of the business.

Because of the uncertainty around determining actual damages at the time of breach, non-compete agreements often provide for liquidated damages. Liquidated damages provisions will be held reasonable and enforceable if the specified damage amount is reasonable in relation to either anticipated damages at the time of contracting, or actual damages. Am. Elec. Co., LLC v. Parsons RCI, Inc., 90 F. Supp. 3d 1079, 1089 (D. Haw. 2015) (emphasis added). If it is unclear whether liquidated damages are reasonable in relation to actual or anticipated damages, the difficulty of measuring the loss suffered is relevant to the analysis. “The more difficult the assessment, the greater the likelihood that the liquidated damages clause is valid.” Id. at 1092.

A. Bernard Bays has over 50 years of extensive commercial litigation experience in Hawaii. He currently practices at Starn O'Toole Marcus & Fisher.

John W. Kelly is licensed to practice in New York and Hawaii and specializes in commercial litigation and intellectual property. He currently practices at Starn O'Toole Marcus & Fisher.

Headline Image: Adobe Stock/Jack_Aloya

Related Articles

Colorado’s 2026 Water Rights Battles


by Bryan Driscoll

A new era of conflict begins.

Colorado Water Rights 2026: A New Era of Conflict headline

UnitedHealth's Twin Legal Storms


by Bryan Driscoll

ERISA failures and shareholder fallout in the wake of a CEO’s death.

United healthcare legal storm ceo murder headline

Supreme Court Opens New Door for Personal Injury Claims Under RICO


by Bryan Driscoll

The litigation landscape is rapidly shifting

Personal injury RICO claims marijuana hed

"Lawyer of the Year"


Man in suit and tie smiling for professional headshot

Dylan D. Rudolph

Litigation - ERISA

San Francisco, CA

2025

The Litigation Finance Mass Tort Gold Rush


by Justin Smulison

Third-party litigation funding is transforming mass torts, propelling the high-risk area into a multi-billion-dollar industry

Gold coins with data chart backdrop

Building a Greener Future on Unsolid Ground


by William S. Thomas

As climate change only intensifies, natural disasters are becoming more frequent and shifting how construction legal professionals conduct litigation.

Mutli-level house in the process of being built

ERISA Reaches Its Turning Point


by Bryan Driscoll

ERISA litigation and the laws surrounding are rapidly changing, with companies fundamentally rewriting their business practices.

Beach chair and hat in front of large magnify glass

IN PARTNERSHIP

Civil Litigation: How Trial Lawyers’ Efforts Help Communities


by Esquire Bank

There are many upfront costs when trying cases on a contingency fee model. However, Reza Torkzadeh is willing to fight to get the justice his clients deserve.

Civil case attorney, Reza Torkzadeh of TorkLaw

IN PARTNERSHIP

Trial Lawyers Fight to Protect Individuals from Abuse


by Esquire Bank

With Esquire Bank's financial support, Elise Sanguinetti was able to challenge and end the Forced Arbitration Act. Her legislation continues to help other trial lawyers attain justice for abuse survivors.

Trial attorney, Elise R. Sanguinetti shapes laws such as the Ending Forced Arbitration Act

IN PARTNERSHIP

Intellectual Property Audit: General Guide


by Vincent J. Allen

Man on his phone clicks an app with different silver cogs and on green cog

Key Developments and Trends in U.S. Commercial Litigation


by Justin Smulison

Whether it's multibillion-dollar water cleanliness verdicts or college athletes vying for the right to compensation, the state of litigation remains strong.

Basketball sits in front of stacks of money

IN PARTNERSHIP

Dedicated Advisors and Advocates


by John Fields

Best Lawyers recipient Joseph F. Brophy continually instills confidence in his clients, representing a wide range of individuals and businesses in Austin.

Man in suit posing for lawyer headshot

IN PARTNERSHIP

Coffey Burlington: A Culture of Excellence


by John Fields

Coffey Burlington, a Florida law firm poses for picture

IN PARTNERSHIP

Taking an Important Case to Trial: Jury Research


by Steven F. Molo and Sara Margolis

MoloLamken LLP partners Steven Molo and Sara Margolis discuss a critical step in preparing for high-stakes trials: jury research.

A Watercolor Illustration of Twelve Jurors in a Courtroom

Combating Nuclear Verdicts: Empirically Supported Strategies to Deflate the Effects of Anchoring Bias


by Sloan L. Abernathy

Sometimes a verdict can be the difference between amicability and nuclear level developments. But what is anchoring bias and how can strategy combat this?

Lawyer speaking in courtroom with crowd and judge in the foreground

IN PARTNERSHIP

The Immeasurable Impact of Advocacy


by Justin Smulison

Burg Simpson founder Michael S. Burg discusses how the firm’s results transcend the courtroom to improve life for consumers and professionals nationwide.

Lawyer posing in a checker suit

Trending Articles

The Family Law Loophole That Lets Sex Offenders Parent Kids


by Bryan Driscoll

Is the state's surrogacy framework putting children at risk?

family law surrogacy adoption headline

Algorithmic Exclusion


by Bryan Driscoll

The Workday lawsuit and the future of AI in hiring.

Workday Lawsuit and the Future of AI in Hiring headline

Best Lawyers 2026: Discover the Honorees in Brazil, Mexico, Portugal, South Africa and Spain


by Jamilla Tabbara

A growing international network of recognized legal professionals.

Map highlighting the 2026 Best Lawyers honorees across Brazil, Mexico, Portugal, South Africa and Sp

Unenforceable HOA Rules: What Homeowners Can Do About Illegal HOA Actions


by Bryan Driscoll

Not every HOA rule is legal. Learn how to recognize and fight unenforceable HOA rules that overstep the law.

Wooden model houses connected together representing homeowners associations

Holiday Pay Explained: Federal Rules and Employer Policies


by Bryan Driscoll

Understand how paid holidays work, when employers must follow their policies and when legal guidance may be necessary.

Stack of money wrapped in a festive bow, symbolizing holiday pay

Reddit’s Lawsuit Could Change How Much AI Knows About You


by Justin Smulison

Big AI is battling for its future—your data’s at stake.

Reddit Anthropic Lawsuit headline

Florida Rewrites the Rules on Housing


by Laurie Villanueva

Whether locals like it or not.

Florida Rewrites the Rules on Housing headline

US Tariff Uncertainty Throws Canada Into Legal Purgatory


by Bryan Driscoll

The message is clear: There is no returning to pre-2025 normalcy.

US Tariff Uncertainty Throws Canada Into Legal Purgatory headline

Can a Green Card Be Revoked?


by Bryan Driscoll

Revocation requires a legal basis, notice and the chance to respond before status can be taken away.

Close-up of a U.S. Permanent Resident Card showing the text 'PERMANENT RESIDENT'

UnitedHealth's Twin Legal Storms


by Bryan Driscoll

ERISA failures and shareholder fallout in the wake of a CEO’s death.

United healthcare legal storm ceo murder headline

The 2026 Best Lawyers Awards in Chile, Colombia and Puerto Rico


by Jamilla Tabbara

The region’s most highly regarded lawyers.

Map highlighting Chile, Colombia and Puerto Rico for the 2026 Best Lawyers Awards

New Texas Family Laws Transform Navigating Divorce, Custody


by Bryan Driscoll

Reforms are sweeping, philosophically distinct and designed to change the way families operate.

definition of family headline

What Is the Difference Between a Will and a Living Trust?


by Bryan Driscoll

A practical guide to wills, living trusts and how to choose the right plan for your estate.

Organized folders labeled “Wills” and “Trusts” representing estate planning documents

Why Skechers' $9.4B Private Equity Buyout Sparked Investor Revolt


by Laurie Villanueva

Shareholder anger, a lack of transparency and a 'surprising' valuation.

Skechers shareholder lawsuit headline

How Far Back Can the IRS Audit You?


by Bryan Driscoll

Clear answers on IRS statutes of limitations, recordkeeping and what to do if you are under review.

Gloved hand holding a spread of one-hundred-dollar bills near an IRS tax document

Uber’s Staged Accidents Lawsuit a Signal Flare for Future of Fraud Litigation


by Bryan Driscoll

Civil RICO is no longer niche, and corporate defendants are no longer content to play defense.

Uber staged car crash headline