Legal marketing is one of the most effective ways to highlight your name, law firm and practice to potential clients. When web users search on places like Google for the top lawyers in their areas, having a profile with Best Lawyers ensures that your name will be at the helm of search results.
If you’re reading this, it means you are recognized in the latest edition of Best Lawyers for 2024. For those of you already enrolled in the Best Lawyers Profile Suite, the below guide is here to help maximize your profile benefits, enhance your presence on our website and ensure that clients find the most vital details about your practice through the reputable and respected Best Lawyers source.
If you are not currently enrolled, meaning you are not currently visible on the Best Lawyers website, this guide offers a look at all the benefits packed into profiles and how you can market your practice through your Best Lawyers recognition.
Your online presence matters, and we are here to assist you every step of the way. Below are 11 benefits of a complete Best Lawyers profile:
- First Impressions Matter: Your profile is often your first touch point with a potential client. Whether through the Find a Lawyer page on the Best Lawyers website or other reliable internet search engines, clients who come across your profile will base their first impressions on profiles that are informative and complete.
- A Face to a Name: A high-resolution profile picture is another major component of a positive first impression. Clients searching through profiles will be more inclined to click on a profile picture over a blank, grey square. Putting a face to a name is important to a potential client, especially before moving forward in often complex and emotional legal situations.
- Showcasing Excellence: Awards, accolades, recognitions, education, recent case victories—these are all achievements earned through experience and hard work. Clients recognize that these markers of success are valuable in their legal representation. Your profile allows you to showcase every triumph, earning trust and admiration from prospective clients.
- Expertise on Display: As a lawyer recognized by Best Lawyers, you are also a thought leader in your field, often with published and credited editorial pieces written by and about your esteemed work. Including this content would make your profile even more compelling. You also have the option to take this a step further with a Digital Marketing Campaign, which allows you to showcase your expertise to a targeted online audience of prospective clients.
- Personify Yourself: Personality and familiarity are important to clients who put their trust and often their lives in the hands of their lawyer. A Best Lawyers profile allows clients a personable experience with the lawyer from the start, allowing them to familiarize themselves with your work ahead of their in-person interactions with you.
- Champion for the Community: Beyond the office and courtroom, lawyers do work for their communities through pro bono legal services, charities, and community service. Highlighting these efforts and acts of selflessness provides clients with a well-rounded picture of your values and abilities and champions you as a great choice for their legal counsel.
- Be Your Own FAQ: A fully filled-out profile will preemptively answer several questions potential clients have about you and your firm. Let your profile speak on your behalf as clients search for legal representation and get valuable insight about your work and your practice.
- Direct Client Contact: With the profile “Contact Me” feature, clients can reach out to you personally and directly to send inquiries your way, giving them the added security of direct attorney-client communication.
- Integrate Your Socials: Social media is often the first and most frequented source for online searches. Marketing yourself through your social media channels gives clients direct access to your LinkedIn, Facebook, Twitter, and other social channels that include valuable information about you and practice.
- Digital Marketing Campaigns: A Best Lawyers Digital Marketing Campaign is custom-tailored and targeted to promote you, your law firm, and your practice through engaging content. A profile, combined with a personalized campaign, is a great way to reach individuals in your area that are seeking legal representation.
- What Your Clients Say: Current and past clients have the option to leave testimonials about their work with you and your firm, which can be displayed on your profile* at your behest. These first-hand experiences highlight not only the work you have done for your clients but the gratitude the clients have for your legal guidance.
*Note: Certain state bar associations do not allow publishing client comments on profiles.
Please contact your Legal Media Specialist or email sales@bestlawyers.com to find out more about your Profile Suite enrollment status and for guidance on utilizing the many features included with this platform.
