Insight

How to Become More Valuable

How to Become More Valuable

Brendan B. Lupetin

Brendan B. Lupetin

March 11, 2026 09:38 AM

Every law firm, agency, or organization has them: the few professionals others seek out when something important must get done. These individuals are trusted, respected, and relied upon. They are the ones who consistently deliver results, build reputations, and quietly shape the success of their institutions. They are indispensable.

Becoming one of these professionals does not happen by accident. It is the product of deliberate effort, thoughtful prioritization, and a willingness to consistently work on the things that matter most.

But how do you become more valuable?

The 80/20 Reality of Work

In any given role, a disproportionate amount of value comes from a small subset of work. This concept, commonly known as the Pareto Principle or the 80/20 Rule, suggests that approximately 80% of your results derive from just 20% of your efforts. The remainder is often composed of habitual, reactive, or administrative tasks that may keep you busy but do not significantly advance your goals—or those of your team or organization.

This principle is especially relevant in the legal profession, where time and attention are among our most precious resources. Whether in litigation, transactional work, or public service, the most successful legal professionals learn to separate the meaningful from the marginal and discipline themselves to focus on the former.

The Rule of Three: Clarifying What Matters Most

One of the most practical tools I’ve encountered for identifying high-value work is the Rule of Three. It is deceptively simple, but powerfully clarifying:

  1. List all the tasks you perform in a typical week. Be comprehensive. Include everything from legal research and client calls to administrative work, business development, and mentoring.
  2. Ask yourself: If I could only do one thing on this list that creates the most value for my firm or organization, what would it be? Circle it.
  3. Then ask: What are the second and third most valuable activities I perform? Circle those as well.

These three items likely account for the majority of your contribution. Everything else—while possibly necessary—is secondary. Brian Tracy, author of “Eat That Frog,” said, “one of the very worst uses of time is to do something very well that need not to be done at all.”

Your goal is to intentionally allocate more time, energy, and focus to these top three areas, while minimizing or delegating the rest.

Applying this framework will not only clarify your priorities but also elevate your performance and perceived value within your organization.

Learn from the Best: Model What Works

If you are serious about increasing your value, study the people who already exemplify it.

In every legal workplace or field, there are high performers—individuals who consistently deliver results, influence outcomes, and command trust. Rather than trying to chart your own course in isolation, seek out these professionals. Speak with them. Ask:

  • How do they prioritize their time?
  • What systems or habits keep them focused?
  • What did they stop doing as they grew in their roles?
  • What do they consider essential for sustained success?

You do not need to copy them entirely. The goal is to find strategies and mindsets that resonate with you—then adapt them to your strengths, role, and environment. Studying top performers accelerates your learning curve and spares you from reinventing the wheel.

This isn’t hollow advice—I live it. I make a deliberate effort to meet highly successful professionals with proven track records. I ask them how they do it, what drives their success, and what advice they’d give someone like me. Then I compare their approach to mine and make thoughtful adjustments based on what I believe will make me better.

Moving from Task-Oriented to Value-Driven

Many legal professionals fall into the trap of being highly task-oriented: focused on checking boxes, responding to emails, or completing assignments without considering their relative importance. How do I know this? Because I do this. All the time. I catch myself in the trap of working on crap. It’s inevitable. They key is being aware and striving to refocus on what is most important and impactful.

The most valuable professionals are value-driven. They:

  • Work with intention, not just effort
  • Routinely evaluate whether their time is being spent on the most impactful activities
  • Look for opportunities to contribute beyond the narrow confines of their job description

They do not wait to be told what to do—they identify what needs to be done, and they do it. This mindset shift—from passive task execution to active value creation—is what ultimately sets them apart.

Choose to Be Indispensable

Becoming more valuable in your role is not about working longer hours or taking on more tasks. It is about working on the right things—those that move your team, your firm, and your clients forward.

When you consistently focus on what matters most, when you invest in mastering your “critical three,” and when you learn from those who perform at the highest levels, you make yourself increasingly difficult to overlook—or replace.

That is what it means to be indispensable. And that is how real career and personal growth begins.

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