Insight

Businesses Are Not “Individuals” and Cannot Bring TCPA Claims for Purchase of Goods, Tennessee Supreme Court Says

Sherrard Roe Blog

Michael G. Abelow

Michael G. Abelow

December 5, 2024 02:24 PM

Businesses Are Not “Individuals” and Cannot Bring TCPA Claims for Purchase of Goods, Tennessee Supreme Court Says

September 17, 2021 | Sherrard Roe Blog | Michael G. Abelow

During the 2012 presidential campaign, Mitt Romney famously said, “Corporations are people, my friend.” While that may or may not be true, corporations and other business entities are definitively not “individuals” who can bring claims for purchase of goods under the Tennessee Consumer Protection Act (TCPA). That was the unanimous conclusion of the Supreme Court of Tennessee in its recent decision in Milan Supply Chain Solutions, Inc. v. Navistar, Inc.

As discussed in our previous post, Milan also made headlines for its extended take on the “economic loss” doctrine. But the Court’s exclusion of businesses from certain protections and remedies of the TCPA is at least as important for companies which purchase products that don’t perform as promised. Before Milan, it was routine for businesses to bring claims under the TCPA, introducing the prospect of treble damages and attorney fee shifting in commercial disputes. After Milan, that will be a lot harder.

Big Business and Big Trucks With Big Problems

The case involved Milan’s $30 million purchase of trucks manufactured by Navistar. The purchase contract contained a standard limited warranty in which Navistar agreed to “repair or replace covered truck components that proved defective in material and/or workmanship in normal use and service.”

After the purchase, Milan had significant problems with some vehicles. Following the warranty, Navistar made the necessary repairs and returned the trucks to Milan. But the problems continued, and Milan concluded that the defendants had made several misrepresentations about the trucks’ quality, reliability, and other characteristics before Milan signed the agreement.

Accordingly, Milan sued Navistar and the company that sold the trucks, making several claims, including fraudulent inducement and a claim under the TCPA. A jury found in Milan’s favor on both its fraud claim and its TCPA claim. It awarded Milan over $30 million in damages, including punitive damages and Milan’s lost profits when the trucks could not operate.

The Court of Appeals reversed the judgment, holding that the economic loss doctrine barred Milan’s fraud claims and that the TCPA was inapplicable. The Supreme Court of Tennessee agreed with the appellate court on both counts.

TCPA Only Covers “Goods” Purchased by “Individuals”

The Court began its analysis with the plain language of the TCPA, which makes it unlawful to “[r]epresent[] that goods or services are of a particular standard, quality or grade, or that goods are of a particular style or model, if they are of another.”

As defined in the TCPA, “goods” are “any tangible chattels leased, bought, or otherwise obtained for use by an individual primarily for personal, family, or household purposes or a franchise, distributorship agreement, or similar business opportunity.”

The Court noted that while a corporation or other entity may be a “person” as defined elsewhere in the act, they are not “individuals” for purposes of the operative language of the act. Even if Milan was considered an “individual” for TCPA purposes, its claim would still fail because the purchased trucks did not constitute “goods” as defined in the act, the Court held. That is “because Milan acquired the trucks for commercial purposes not ‘for use . . . primarily for personal, family, or household purposes.'”

As with the “economic loss” aspect of the Court’s Milan decision, its ruling excluding business entities from the protections of the TCPA means that business purchasers of goods and services will largely be left to the warranty, limitations of damages, indemnification, and other provisions and remedies in their contract if things go south.

After Milan, it is possible that businesses can bring some claims under the TCPA, but they clearly cannot bring claims related to the purchase of goods. We recommend evaluating with your attorney whether to bring a TCPA claim in your particular case.

Trending Articles

Introducing the 2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore


by Jennifer Verta

This year’s awards reflect the strength of the Best Lawyers network and its role in elevating legal talent worldwide.

2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore

Revealing the 2026 Best Lawyers Awards in Germany, France, Switzerland and Austria


by Jamilla Tabbara

These honors underscore the reach of the Best Lawyers network and its focus on top legal talent.

map of Germany, France, Switzerland and Austria

Effective Communication: A Conversation with Jefferson Fisher


by Jamilla Tabbara

The power of effective communication beyond the law.

 Image of Jefferson Fisher and Phillip Greer engaged in a conversation about effective communication

The 2025 Legal Outlook Survey Results Are In


by Jennifer Verta

Discover what Best Lawyers honorees see ahead for the legal industry.

Person standing at a crossroads with multiple intersecting paths and a signpost.

The Best Lawyers Network: Global Recognition with Long-term Value


by Jamilla Tabbara

Learn how Best Lawyers' peer-review process helps recognized lawyers attract more clients and referral opportunities.

Lawyers networking

Jefferson Fisher: The Secrets to Influential Legal Marketing


by Jennifer Verta

How lawyers can apply Jefferson Fisher’s communication and marketing strategies to build trust, attract clients and grow their practice.

Portrait of Jefferson Fisher a legal marketing expert

Is Your Law Firm’s Website Driving Clients Away?


by Jamilla Tabbara

Identify key website issues that may be affecting client engagement and retention.

Phone displaying 'This site cannot be reached' message

A Guide to Workers' Compensation Law for 2025 and Beyond


by Bryan Driscoll

A woman with a laptop screen reflected in her glasses

Best Lawyers Launches CMO Advisory Board


by Jamilla Tabbara

Strategic counsel from legal marketing’s most experienced voices.

Group photo of Best Lawyers CMO Advisory Board members

Common Law Firm Landing Page Problems to Address


by Jamilla Tabbara

Identify key issues on law firm landing pages to improve client engagement and conversion.

Laptop showing law firm landing page analytics

Changes in California Employment Law for 2025


by Laurie Villanueva

What employers need to know to ensure compliance in the coming year and beyond

A pair of hands holding a checklist featuring a generic profile picture and the state of California

New Employment Law Recognizes Extraordinary Stress Is Everyday Reality for NY Lawyers


by Bryan Driscoll

A stressed woman has her head resting on her hands above a laptop

Turn Visitors into Clients with Law Firm Website SEO That Converts


by Jamilla Tabbara

Learn how to create high-converting law firm landing pages that drive client engagement and lead generation.

Laptop screen displaying website tools to improve client conversion rates

Best Lawyers Introduces Smithy AI


by Jamilla Tabbara

Transforming legal content creation for attorneys and firms.

Start using Smithy AI, a content tool by Best Lawyers

SEO for Law Firms: Overcoming Common Challenges


by Jamilla Tabbara

Tackle common SEO challenges and take the next step with our guide, How to Make Your Law Firm Easier to Find Online.

Graphic image of a phone displaying SEO rankings, with positions 1, 2 and 3 on the screen

Medical Malpractice Reform Trends in Texas, Utah, Georgia and SC


by Bryan Driscoll

A fresh wave of medical malpractice reform is reshaping the law.

Medical Malpractice Reform Trends hed