Insight

Attorneys are Both Advocates and Counselors

As attorneys, we play two fundamental roles: we are both advocates and counselors.

Alden A. Thomas

Alden A. Thomas

May 15, 2023 12:07 PM

As attorneys, we play two fundamental roles: we are both advocates and counselors. As advocates, we present the law and facts in a manner that best advances our clients’ positions. As counselors, we inform our clients of their options along with the risks of pursuing those options. Although these distinct roles may seem obvious to attorneys, they are often unclear to clients. I have seen this issue present itself most often in two common scenarios:

Scenario One: A potential new client consults with an attorney. After identifying the material facts and applicable law, the attorney advises the potential new client of their claims/defenses, the pros and cons of pursuing them, and the relative strength and weakness of their claims/defenses. The client is ultimately displeased that the attorney believes their claims/defenses are not “perfect” and laments that the attorney clearly lacks confidence and/or does not believe in the case.

Scenario Two: After the attorney advises the client of their claims/defenses, the attorney drafts an advocacy piece, such as a motion or demand letter, for the client’s review. Because the advocacy piece focuses only on the “good” facts/law, the client decides that the advice the attorney gave them about the weaknesses of their case no longer applies. Instead, the client decides the advocacy piece definitively establishes the strength of their claims/defenses.

There is no “one size fits all” approach to helping clients understand the distinct roles we play as advocates and counselors, but here is the approach I have found works best for my practice. First, I provide my clients a client guide, which explains the dual roles attorneys play.

Early in every representation I undertake, I introduce my client to their two lawyers: Advocate Alden and Counselor Alden. I explain that Advocate Alden is the lawyer who interacts with opposing counsel, the judge, and other third parties and is likely closer to the attorneys they have seen portrayed on tv and in movies. She is confident, relentless, and will never publicly take a position that is adverse to the client’s interest. Counselor Alden is the lawyer who speaks only with them confidentially. She provides legal advice based on her experience and often tells clients things they don’t want to hear, including weaknesses in their case, so that they can make informed decisions about how to proceed.

Once clients understand Counselor Alden is not the person who shows up to court, depositions, etc., they often feel better about being told the weaknesses of their claims/defenses. However, I frequently remind them that they should take advice from their counselor, not their advocate. Advocates take legal positions; counselors advise on the strength of those positions and considerations clients must make when taking them. I often explain that Advocate Alden may be more fun to hang out with, but Counselor Alden is more practical and is the person they should trust when they are unsure how to proceed.

Often, the best advice attorneys can provide clients as counselors is to not take legal action at all. This may because the client’s claims/defenses are weak, the expense of pursuing them would not be a good investment, or the client otherwise cannot afford to litigate the case to the finish line. When I have conversations like this with clients, they often respond that they still believe taking action is nevertheless the best course of action. As a result, I find myself saying something like this to potential new clients at least once a week: “It would be in my financial interest to tell you to hire me. I am telling you not to hire me because that is what I believe is in your best financial interest. If someone advises you to do something that is adverse to their own financial interest, you should seriously consider that advice. Perhaps there is another attorney out there who will be willing to take your money, but I won’t take a client’s money if I don’t believe they are likely to achieve a favorable result.” Often, clients appreciate that candor and respect for their financial resources.

JW’s unwavering commitment to delivering outstanding legal advice is what separates us from many other firms. Having difficult conversations with clients about their cases is an inevitable aspect of practicing law, but the ability to differentiate our roles as advocates from counselors often makes those conversations easier for our clients to accept.

Trending Articles

Introducing the 2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore


by Jennifer Verta

This year’s awards reflect the strength of the Best Lawyers network and its role in elevating legal talent worldwide.

2026 Best Lawyers Awards in Australia, Japan, New Zealand and Singapore

Revealing the 2026 Best Lawyers Awards in Germany, France, Switzerland and Austria


by Jamilla Tabbara

These honors underscore the reach of the Best Lawyers network and its focus on top legal talent.

map of Germany, France, Switzerland and Austria

Effective Communication: A Conversation with Jefferson Fisher


by Jamilla Tabbara

The power of effective communication beyond the law.

 Image of Jefferson Fisher and Phillip Greer engaged in a conversation about effective communication

The 2025 Legal Outlook Survey Results Are In


by Jennifer Verta

Discover what Best Lawyers honorees see ahead for the legal industry.

Person standing at a crossroads with multiple intersecting paths and a signpost.

The Best Lawyers Network: Global Recognition with Long-term Value


by Jamilla Tabbara

Learn how Best Lawyers' peer-review process helps recognized lawyers attract more clients and referral opportunities.

Lawyers networking

Jefferson Fisher: The Secrets to Influential Legal Marketing


by Jennifer Verta

How lawyers can apply Jefferson Fisher’s communication and marketing strategies to build trust, attract clients and grow their practice.

Portrait of Jefferson Fisher a legal marketing expert

Is Your Law Firm’s Website Driving Clients Away?


by Jamilla Tabbara

Identify key website issues that may be affecting client engagement and retention.

Phone displaying 'This site cannot be reached' message

A Guide to Workers' Compensation Law for 2025 and Beyond


by Bryan Driscoll

A woman with a laptop screen reflected in her glasses

Medical Malpractice Reform Trends in Texas, Utah, Georgia and SC


by Bryan Driscoll

A fresh wave of medical malpractice reform is reshaping the law.

Medical Malpractice Reform Trends hed

Why Jack Dorsey and Elon Musk Want to 'Delete All IP Law'


by Bryan Driscoll

This Isn’t Just a Debate Over How to Pay Creators. It’s a Direct Challenge to Legal Infrastructure.

Elon Musk and Jack Dorsey standing together Infront of the X logo

Best Lawyers Launches CMO Advisory Board


by Jamilla Tabbara

Strategic counsel from legal marketing’s most experienced voices.

Group photo of Best Lawyers CMO Advisory Board members

Common Law Firm Landing Page Problems to Address


by Jamilla Tabbara

Identify key issues on law firm landing pages to improve client engagement and conversion.

Laptop showing law firm landing page analytics

Changes in California Employment Law for 2025


by Laurie Villanueva

What employers need to know to ensure compliance in the coming year and beyond

A pair of hands holding a checklist featuring a generic profile picture and the state of California

New Employment Law Recognizes Extraordinary Stress Is Everyday Reality for NY Lawyers


by Bryan Driscoll

A stressed woman has her head resting on her hands above a laptop

Best Lawyers Introduces Smithy AI


by Jamilla Tabbara

Transforming legal content creation for attorneys and firms.

Start using Smithy AI, a content tool by Best Lawyers

How to Create High-Converting Landing Pages for Your Law Firm


by Jamilla Tabbara

Learn how to create high-converting law firm landing pages that drive client engagement and lead generation.

Laptop screen displaying website tools to improve client conversion rates