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Publicizing Guidelines

Guidelines for publicizing inclusion in Best Lawyers®

We are pleased that you wish to publicize your (or your firm’s) inclusion in Best Lawyers.
Please use the following guidelines when citing Best Lawyers in all media.


Simple Announcements or Press Releases

Pre-approval of simple announcements or press releases sent to local media by listed lawyers or their respective firms is not required as long as they are worded as follows:

Press release for individual lawyer:
Jane Doe was recently selected by her peers for inclusion in The Best Lawyers in America© 2014 in the field(s) of ___________ (Copyright 2013 by Woodward/White, Inc., of Aiken, SC).

Press release for firms:
[___LISTED LAWYERS NAMES___] lawyers from [___LAW FIRM NAME___] were recently selected by their peers for inclusion in The Best Lawyers in America© 2014 (Copyright 2013 by Woodward/White, Inc., of Aiken, SC).

Press release for individual lawyer with Lawyer of the Year recognition:
Jane Doe was recently named the Best Lawyers® 2014 [location][practice area] "Lawyer of the Year.” (Copyright 2013 by Woodward/White, Inc., of Aiken, SC).

Providing Information Credit

Any advertisement or promotion containing information excerpted from and/or referring to Best Lawyers must give the following credit to Woodward/White:

The Best Lawyers in America© 2014. Copyright 2013 by Woodward/White, Inc., Aiken, SC

Advertisement Approval

In exchange for permission to cite Best Lawyers, a copy of any advertisement must be mailed or faxed to us for approval before it is released in any public medium.

In addition, we request one copy of the final advertisement after it is published for our files. These materials should be sent to Ruby Hayes, Public Relations Coordinator at: | Fax 803-641-4794

Additional approved material

Since it was first published in 1983, Best Lawyers® has become universally regarded as the definitive guide to legal excellence. Because Best Lawyers is based on an exhaustive peer-review survey in which almost 50,000 leading attorneys cast nearly five million votes on the legal abilities of other lawyers in their practice areas, and because lawyers are not required or allowed to pay a fee to be listed, inclusion in Best Lawyers is considered a singular honor. Corporate Counsel magazine has called Best Lawyers “the most respected referral list of attorneys in practice.”


Best Lawyers listings and logos may not be mentioned or appear in the following:

  • Billboards or other forms of outdoor advertisements
  • Yellow-page advertisements
  • Television advertisements
  • Radio advertisements

Any display of Best Lawyers “Lawyer of the Year” images or text referencing a lawyer’s recognition(s) must be accompanied by the appropriate specialty, metropolitan area and year in which the award was given.

Additional Considerations

Listed lawyers are permitted to mention in their advertisements that they are included in Best Lawyers® or in The Best Lawyers In America©, but not that they are “best lawyers” or to suggest that a listing in Best Lawyers® guarantees a desired result in a legal case or that they are necessarily more skilled than lawyers who are not listed in the publication.

Advertisers should check with their state bar associations for other possible restrictions.

Best Lawyers will monitor relevant advertising to ensure that any usage of its trademarked or copyrighted material complies with these guidelines. If any usage is found not to comply with the guidelines, Best Lawyers will inform the advertiser and request that the inappropriate advertising be brought into compliance. If timely and appropriate efforts are not made by the advertiser to bring the non-compliant advertising into compliance with the guidelines, Best Lawyers may temporarily suspend or permanently exclude the advertiser from any or all of Best Lawyers databases and publications, and take appropriate action to ensure that its trademarks and copyrights are not infringed.

Best Lawyers does not assume, and hereby expressly disclaims, any liability to any person or entity for any loss or damage claimed to arise from the failure by any advertiser using Best Lawyers materials of any kind to comply with these guidelines.

PLEASE NOTE that in consideration for the limited use of the marks Best Lawyers®, Best Law Firms™, and U.S. News® in connection with publicity or other advertising, all listed lawyers and/or law firms expressly agree to abide by the terms and conditions of these Guidelines AND ANY APPLICABLE ATTORNEY ADVERTISING LAWS, RULES AND REGULATIONS. Failure to comply with any or all of these Guidelines may result in temporary or permanent revocation of listing, civil liability for misappropriation or trademark infringement, and/or report to the appropriate lawyer disciplinary authorities.


Since many state bar associations have a board certification process and rules governing legal specialties, please be aware that the lawyers in Best Lawyers have no say in selecting the practice areas in which they are listed. They are associated with those practice areas entirely as a result of the votes they receive from their peers. (The subspecialties listed after their names are based on information from a variety of sources.)

Thus, a listed lawyer may or may not be board certified in the specialty or subspecialty with which they are associated. Advertisers should check their state bar associations’ rules on specialty certification before including specialties and subspecialties in any advertisement. Consumers should consult a lawyer's web page to determine whether he or she is board certified in a particular specialty or subspecialty.

Best Lawyers® and The Best Lawyers in America© are registered trademarks of Woodward/White, Inc. The names, logo and database are protected under the trademark, copyright and fair use laws of the United States of America. Any use of name, including in electronic form, must be made only by permission and under the guidelines of Woodward/White, Inc.

Woodward/White has used its best efforts in assembling material for inclusion in Best Lawyers but does not warrant that the information contained therein is complete or accurate, and does not assume, and hereby disclaims, any liability to any person for any loss or damage caused by errors or omissions in Best Lawyers whether such errors or omissions result from negligence, accident, or any other cause.

For any questions related to our Publicizing Guidelines, contact Ruby Hayes at

To download our complete Publicizing Guidelines, click here.