Jeffrey A. Greenbaum is a partner in the Advertising, Marketing, and Public Relations group at Frankfurt Kurnit Klein & Selz, PC, and is also a member of the firm’s Management Committee.
Mr. Greenbaum counsels advertisers, media companies, advertising agencies, and production companies on a wide variety of advertising, marketing, branded entertainment, and intellectual property matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, and network clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar, and currently serves as a member of the Committee. For several years, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He is a director of the Promotion Marketing Association and a member of its Government and Legal Affairs Committee. He was also co-chair of the 2007 PMA law conference.
Mr. Greenbaum is a frequent speaker on advertising and intellectual property issues. He has spoken at the "FTC at 100" workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program, as well as at conferences sponsored by the National Advertising Division, Promotion Marketing Association, the Electronic Retailing Association, Intellectual Property Owners Association, ALI/ABA, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, Columbia University, New York University, and others.
Mr. Greenbaum has served as an adjunct faculty member at Parsons School of Design. He has served as the "Legalease" columnist for Shoot magazine, and has been quoted in publications such as The New York Times, Adweek, and Creativity. He has appeared on the CBS “Early Show.” He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007).
Mr. Greenbaum has been recognized in Best Lawyers, Chambers USA America's Leading Lawyers for Business, The Legal 500 and New York Super Lawyers. He is a graduate of Brandeis University (BA, summa cum laude, 1990), where he was elected to Phi Beta Kappa, and a graduate of Columbia University School of Law (JD, 1993), where he was a Harlan Fiske Stone Scholar.