Craig R. Tractenberg - Nixon Peabody LLP

Craig R. Tractenberg

Listed in Best Lawyers since 2009

Craig Tractenberg is the leader of the Global Disputes team. He structures and resolves disputes through litigation and arbitration, dealing with franchises, licenses, intellectual property, business torts and insolvency issues. He has represented individuals, companies and governments in litigation before state and federal courts and in international arbitration forums such as AAA, ICDR, ICC and ICSID.

What do you focus on?

I focus on developing and protecting the financial equity and brand equity of franchise companies, real estate projects, and energy projects.

For franchise companies, I regularly structure new franchise programs, many of which are international.

In addition, I lead a team that focuses on international dispute resolution including international arbitration, cross-border interim relief and injunctions, cross-border litigation, enforcement of judgments and insolvency proceedings. The team also provides strategic negotiation of arbitration, venue and choice of law clauses.


I have successfully prosecuted several injunctions against unfair competition and trademark infringement in federal courts. I also have over 30 years of experience defending franchise companies against claims by franchisees for fraud and business torts.

I recently obtained a jury trial verdict in favor of my client in a complex fraud scheme. After the jury trial success, related cases were mediated into settlements totaling several millions of dollars.

I’ve prosecuted or defended fraud, defamation and unfair competition cases and also enforce and defend trade secrets and restrictive covenants in state and federal courts.

Global Disputes

I recently successfully defended the Republic of Turkey against an investor claim before the International Centre for Resolution of Investor Disputes in Paris. This follows the successful defense of the Republic of Turkey before the ICC in Geneva. I also successfully represented a claimant U.S. company on an intellectual property licensor’s claim brought against a Brazilian licensee before the ICDR.

Currently, I am representing a plaintiff in a trade secrets case in federal court involving secrets misappropriated from an international company located in China. I anticipate ever increasing franchise brand and licensing issues developing internationally.


La Salle UniversityBA Temple UniversityJ.D.

Client Comments

"Craig Tractenberg has a number of years in the franchise industry, and I would recommend him."

-Jim Rudolph
Rita's Water Ice

Office Location

437 Madison Avenue
New York, NY 10022-7039
United States

Lawyer of the Year Awards

2012 Lawyer of the Year in Franchise Law of the New York City Metro Area
Craig R. Tractenberg has earned a Lawyer of the Year award for 2012!

Practice Areas

Franchise Law (Class Actions, Franchisors, International, Litigation, Native American, Trademark)