Bruce founded the firm's Insurance Coverage and Bad Faith Practice Group and is the senior shareholder in that department. He is one of the most respected litigators in Pennsylvania in this discipline. Bruce's practice focuses on the representation of insurance companies directly, both in insurance coverage consultations and in litigation. He also represents the insurers' interests in underlying liability matters with threatened or existing excess exposures, as well as claims brought under the Pennsylvania Bad Faith Statute. In addition to his insurance matters, Bruce handles select appellate cases in Pennsylvania state and federal appellate courts.
In addition to trying and supervising major bad faith and coverage cases statewide, Bruce also obtained the appellate reversal of the first reported punitive damage award against an insurer under the Pennsylvania Bad Faith Statute. More recently, the Superior Court quoted Bruce's amicus brief written for PDI to establish that UM/UIM claims are "inherently and unavoidably arm's length and adversarial" in the Condio case. He has given numerous seminars and presentations to clients and other professional organizations and has trained claims personnel from Nationwide Insurance Company, AIG, Maryland Casualty, Zurich, CNA, U.S. Liability, Liberty Mutual, Progressive, GEICO, Keystone and other insurers in bad faith and insurance coverage. He has also appeared as a panelist in seminars sponsored by Pennsylvania Bar Institute, The Insurance Society of Philadelphia, The Pennsylvania Defense Institute, PaTLA, Pennsylvania Association for Justice, RIMS, Mealey's and The National Business Institute.