Keltie Sim Luft is Chair and Chief Inclusion Officer of Smart & Biggar. Her practice focuses on domestic and international clearance, prosecution, portfolio management, acquisition and licensing of trademarks. Keltie also leads the firm's Marketing & Advertising practice, which focuses on Canadian product marking and labeling, assessment of advertising claims and advice regarding product promotion, e-commerce and social media campaigns.
Keltie’s superior range of depth and experience covers all aspects of the trademark procurement process, including: providing availability and infringement opinions; filing and prosecuting applications; handling trademark oppositions, cancellation and enforcement matters; managing portfolios; and drafting and reviewing licensing, co-existence, joint venture and settlement agreements.
Keltie has acted on behalf of clients based in Canada and internationally, operating within a vast array of industries, including pharmaceuticals and nutraceuticals, food manufacturing and distribution, personal care, financial services, clothing, publishing, industrial manufacturing and construction. On top of her unparalleled expertise, Keltie's commitment to frequent communication and responsiveness makes her an invaluable asset to any intellectual property management team.
Keltie is recognized annually in The Best Lawyers in Canada, IP Law since 2011, Advertising and Marketing Law in 2018; Euromoney's Expert Guides: Women in Business Law as a top practitioner for Trademarks since 2014; an 'IP Star' for Trademark & Copyright by Managing Intellectual Property since 2014; Who's Who Legal: Trademarks since 2009, and since 2010 in Canada under Trademarks. Keltie is a Fellow of IPIC, member of INTA, member of MARQUES and a member of their Regulatory Team.
As the Chief Inclusion Office of Smart & Biggar, Keltie is an active participant in the Canadian Law Firm Diversity & Inclusion Network, which meets periodically to share information and discuss issues of common concern. She also leads the Smart & Biggar Diversity & Inclusion Team, which is dedicated to promoting a culture of support and respect, as well as a diverse and inclusive working environment for all members of the firm.