Hannah E. Taylor is a partner in the Advertising, Marketing, & Public Relations Group, representing clients in a wide variety of industries, including beauty, fashion, retail, entertainment, music, consumer products, transportation, food & beverage, and design.
Ms. Taylor receives consistent recognition by the most respected legal rating organizations. She is included in the 2020 edition of Best Lawyers in America for advertising and in Law360’s 2018 list of Top Attorneys Under 40. She is recognized in The Legal 500 as a “Next Generation” advertising expert. Chambers USA America’s Leading Lawyers for Business quotes her clients’ praise, saying she “is incredibly responsive, really dedicated and knowledgeable.” Ms. Taylor has been repeatedly named a Super Lawyers "Rising Star." And in 2019, she was named as a Fellow of the American Bar Foundation, a global honorary society of attorneys whose careers demonstrate outstanding dedication to the highest principles of the legal profession and to the welfare of their communities.
Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. Ms. Taylor writes and speaks frequently on the legal implications of advertising in social media and helps clients comply with ever-changing social media platform terms. She advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, and represents advertisers before the Federal Trade Commission and the National Advertising Division. She works with clients to structure and negotiate virtually every type of advertising-related agreement, including agency-client agreements, licensing agreements, production agreements, talent, spokesperson, and influencer agreements, social media guidelines, and releases.
Ms. Taylor is actively involved in leading industry associations, including as a member of the ABA’s Consumer Protection and Advertising Disputes & Litigation Committees, and as a member of the New York State Bar Association Consumer Affairs Committee. She is the Editor of the ABA’s Consumer Protection Law Developments Update, 2017-2020, and is the co-author of the “United States” chapter in Getting the Deal Through - Advertising and Marketing 2017 – 2019 with Rick Kurnit.
Ms. Taylor also frequently speaks at major legal conferences, including at the Association of National Advertisers, Brand Activation Association, IAPP and National Advertising Division legal conferences, as well as at industry conferences like South by South West and NYC and Los Angeles Social Media Weeks. Recent presentation topics have included “An Interview of Mary Engle of the FTC”; “Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws,”; “AI, Avatars, Chatbots, and Other Daunting Futuristic Media”; and “Mastering Master Services Agreements: Major Legal Issues Agencies Face and How to Solve Them.”
Prior to joining Frankfurt Kurnit, Ms. Taylor was a litigator at Hughes Hubbard & Reed LLP. Her previous professional experience also includes work for Volunteer Lawyers for the Arts, Legal Momentum (formerly NOW Legal Defense Fund), and Fross Zelnick Lehrman & Zissu.