Catherine Bate is the Leader of the Marketing, Advertising & Product Compliance Group, and is recognized as one of Canada’s leading lawyers in the field. Cathy advises on all aspects of marketing, advertising and consumer product regulatory matters. From sweepstakes to price promotions, privacy to consumer protection, performance claims to product recalls, she helps multinational corporations and start-ups alike develop practical, effective solutions and compliance strategies. Cathy provides practical advice to help manage compliance obligations in light of rapidly evolving industry trends.
Cathy advises clients on wide-ranging promotional and advertising activities, including promotional contests, games and sweepstakes, social media and mobile programs, pricing and promotion strategies, advertising review and clearances, and more. She assists clients in developing and substantiating advertising claims, and in challenging competitors’ claims when they appear vulnerable. She works with retailers, manufacturers, distributors, importers, and advertising agencies, across virtually every product and service sector.
Her practice encompasses privacy issues relating to consumer marketing strategies, developing privacy policies and internal data management practices. This includes data protection, cross-border data migration and data breach issues. She routinely works with clients on developing effective email, text and social media strategies in light of Canada’s anti-spam law, or “CASL”.
Cathy advises on consumer protection matters, including consumer warranties, retail marketing practices, direct or door-to-door sales, telemarketing laws, and has assisted several traditional retailers in their transition to ecommerce offerings.
On the regulatory side, Cathy assists clients with product claims, labelling compliance, and navigating the rules around specially regulated product including food, cosmetics, alcohol, drugs and natural health products. She advises on product standards, product safety and when necessary, recalls.