Carmine Zarlenga is a seasoned advocate with over 25 years of experience representing some of the largest national and international companies in the world in high stakes litigation matters. In the field of advertising law, Carmine has achieved noteworthy success for his clients in defending the recent tidal wave of class actions alleging false and deceptive advertising practices, with watershed victories in the Ninth Circuit, the Central and Northern Districts of California, and the District of New Jersey. He also handles false advertising litigation under the federal Lanham Act, now surging in the wake of the recent U.S. Supreme Court decisions in Lexmark and POM Wonderful. He is a frequent speaker on trends and strategies in the field of advertising law.