Shelley is the sole proprietor of Shelley Samel Law, a boutique advertising and marketing law firm. Shelley spent the first 15 years of her legal career working at one of Canada's largest national law firms, where she was a partner in the Advertising and Marketing Law practise group. Prior to that, she had the privilege of articling as a law clerk at the Court of Appeal for Ontario.
Shelley advises some of the world's largest and most respected companies on all legal matters related to their advertising and marketing strategies and campaigns. She has extensive experience working with leading manufacturers in the food, clothing, cosmetics, household goods, personal care and drugs industries, a world-leading electronic payments company, a world-leading ecommerce retailer, one of the world's largest social media sites, one of Canada's largest broadcasters, Canadian and US-based retailers and quick-serve restaurants, a major Canadian airline, Canadian banks, international alcohol manufacturers, and advertising and promotional agencies. In addition, Shelley has negotiated multi-year sponsorship agreements with major sports leagues, players associations and a world-class film festival. She has worked on promotions, loyalty, and rewards programs that are household names and she has helped many brands launch their businesses in Canada. Several of the cutting-edge campaigns that Shelley has worked on have gone on to win industry awards.