Shannon T. Vale - Pirkey Barber PLLC

Shannon T. Vale

Listed in Best Lawyers since 2014
Phone: 512-482-5235

For more than 25 years, Shannon Vale has specialized in trademark and copyright law, intellectual property transactions and due diligence, and right of publicity law. Prior to joining Pirkey Barber, Shannon was a Trademark partner in the Austin office of Fulbright & Jaworski and a shareholder in Arnold, White & Durkee.  Shannon also spent five years as the head of personal management firms that directed the careers of major label and major independent label recording artists based in the United States and the United Kingdom.

Shannon's practice includes:

  • Advising clients regarding worldwide trademark protection and enforcement strategies, the selection and clearance of trademarks, and the management of global portfolios
  • Obtaining domestic and foreign trademark registrations
  • Handling trademark opposition and cancellation proceedings
  • Counseling clients with respect to acquiring, protecting and enforcing copyright assets
  • Managing intellectual property due diligence projects
  • Negotiating licenses and other intellectual property transactions

Best Lawyers in America® named Shannon the Austin 2014 Lawyer of the Year for Copyright Law, and also recognized him in the field of trademark law.  World Trademark Review’s WTR 1000 places Shannon in the Silver Tier in its national rankings for the category of “Individuals: Prosecution & Strategy,” and in the Gold Tier for Texas (WTR 1000 2014).  In addition, Shannon is recognized in the current editions of the following publications: Managing Intellectual Property’s IP STARS; Chambers USA Guide (Intellectual Property: Trade Mark & Copyright – Texas (Band Two)); Legal Media Group’s Guide to the World’s Leading Trademark Practitioners; International Who’s Who of Trademark Lawyers; and Texas Super Lawyers (in the category of Intellectual Property Law). 

Active with the International Trademark Association (INTA) for many years, Shannon is currently a member of INTA’s liaison committee to the U.S. Patent and Trademark Office.  He has previously served on numerous INTA committees, including the Famous & Well-Known Marks Committee (U.S. Subcommittee), the liaison committee to the European Union trademark office, the Meetings Board and the Meetings Committee, and he was Co-Chair of the Task Force on the Future of the Annual Meeting.

President of Austin Rice Alumni since 2011, Shannon was recently appointed to a three-year term on the Board of Directors of the Association of Rice Alumni (the alumni association’s global governing body) and to the Executive Committee of that Board.  He is past president of the Austin Intellectual Property Law Association, the Rice Alliance for Technology and Entrepreneurship (Austin Chapter), and Austin Lawyers and Accountants for the Arts.

Shannon received his J.D. from Southern Methodist University’s Dedman School of Law and earned his B.A in History and German Studies from Rice University.

Rice UniversityBA 1977Southern Methodist University Dedman School of LawJ.D. 1981
Association of Rice AlumniInternational Trademark AssociationAmerican Intellectual Property Law AssociationState Bar of TexasAmerican Bar AssociationAustin Lawyers and Accountants for the ArtsAustin Rice Alumni

Case History

Jimmy Kimmel Live television broadcasts during 2014 South by Southwest Festival — We served as IP counsel to SXSW, LLC, producer of the world-renowned South by Southwest Festivals and Conferences, in negotiations with the producers of the popular ABC network late-night television show Jimmy Kimmel Live, for an agreement to bring the show to a major venue at SXSW for five nights of tapings and broadcast during the 2014 SXSW festival. We advised SXSW in connection with significant trademark, copyright and marketing aspects arising from this collaboration between Jimmy Kimmel Live/ABC Studios and SXSW. The five shows taped in Austin, Texas and broadcast nationally during the festival were a highly visible component of SXSW 2014.

iTunes Festival during South By Southwest 2014 — We served as IP counsel to SXSW, LLC, producer of the world-famous South by Southwest Festivals and Conferences, in negotiations with Apple for an agreement regarding the US debut of Apple’s iTunes Festival during SXSW 2014. The iTunes Festival is a unique concert series in which performances of some of the world’s biggest musical acts are filmed in high definition before a live audience and streamed on the iTunes Store for live and on-demand access by consumers around the globe.  We advised SXSW during extensive negotiations respecting complex trademark and copyright aspects of this agreement to collaborate in mounting the iTunes Festival at SXSW.

Longhorn Network — Advised the University of Texas at Austin (“UT”) in connection with numerous major transactions over the past two years arising from UT’s ground breaking agreement with ESPN to create and launch the Longhorn Network (“LHN”), a 24/7 television network and digital media platform distributing high quality athletic, academic and arts programming.  That agreement established the first major sports network dedicated to content focused on a single university and provides UT a minimum of $300 million over its 20-year life.  Advised UT during the Big 12 Conference’s 2011 negotiations with FOX Sports (“FOX”) for a new long-term telecast agreement between FOX and the Big 12, and assisted UT in coordinating with the Big 12 to ensure that the language of the new telecast agreement with FOX properly preserved the ability of UT and the other Big 12 member schools to launch and operate university-branded networks such as LHN.  Represented UT in connection with a related “transfer of rights” agreement between the Big 12 and its member schools.  We have also served as global trademark counsel to UT for the selection and multinational clearance of trademarks associated with LHN, and for an ongoing effort to register and police those marks in multiple jurisdictions

Rebranding Project: Insperity

We served as global trademark counsel to Insperity, Inc. (formerly Administaff, Inc.) in connection with the re-branding of the New York Stock Exchange-traded company, which is one of the largest human resource services firms in the U.S. and a major vendor of human resources-related software products and services.  We provided legal counsel throughout the company’s process of selecting, clearing and filing to register its new INSPERITY house mark in the U.S. and numerous nations around the world.  We provided similar consultation and assistance with respect to the selection, clearance and protection of the company’s new primary logo, as well as several ancillary marks featured in this re-branding effort.  Special steps were taken to ensure that the company could introduce its new identity in a major branding campaign in March 2011 without news of the effort leaking out prior to that kick-off.  We also assisted the company in addressing numerous related issues, such as the acquisition of domain names, the development of trademark policing strategies for the new mark, etc.

Office Location

600 Congress Avenue, Suite 2120
Austin, TX 78701
United States

Lawyer of the Year Awards

2014 Lawyer of the Year in Copyright Law of the Austin Metro Area
Shannon T. Vale has earned a Lawyer of the Year award for 2014!

Practice Areas

Copyright Law
Trademark Law

Other Information

Gender: Male