Martha Barber’s practice is concentrated on sophisticated worldwide brand management and counseling to strategically position clients, brands and images in the global marketplace. Her expertise is to enhance and increase the value of each client’s intellectual property with the goal of increasing the client’s market share. Martha’s practice includes trademark, copyright, domain name and related intellectual property matters. She serves as lead intellectual property counsel, with a focus on trademark matters, for significant trademark owners around the world. She specializes in coordinating worldwide portfolios from a global procurement, maintenance, enforcement and strategic management perspective.
Martha is a frequent author and speaker on intellectual property issues and has spoken before numerous professional organizations, including the International Trademark Association, the National Forum for Women Corporate Counsel and the North Carolina Bar Association.
- Primary trademark counsel to one of the world’s largest footwear companies.
- Primary trademark counsel to one of the world’s largest home improvement centers.
- Primary trademark counsel to a variety of clients in multiple industries, including retail store services, financial and insurance services, footwear, textile and home products, apparel, packaging, and sports and entertainment.