Martha Gayle Barber - Alston & Bird LLP

Martha Gayle Barber

Listed in Best Lawyers since 2010

Martha Barber’s practice is concentrated on sophisticated worldwide brand management and counseling to strategically position clients, brands and images in the global marketplace. Her expertise is to enhance and increase the value of each client’s intellectual property with the goal of increasing the client’s market share. Martha’s practice includes trademark, copyright, domain name and related intellectual property matters. She serves as lead intellectual property counsel, with a focus on trademark matters, for significant trademark owners around the world. She specializes in coordinating worldwide portfolios from a global procurement, maintenance, enforcement and strategic management perspective.

Martha is a frequent author and speaker on intellectual property issues and has spoken before numerous professional organizations, including the International Trademark Association, the National Forum for Women Corporate Counsel and the North Carolina Bar Association.

Additional Information

  • Primary trademark counsel to one of the world’s largest footwear companies.
  • Primary trademark counsel to one of the world’s largest home improvement centers.
  • Primary trademark counsel to a variety of clients in multiple industries, including retail store services, financial and insurance services, footwear, textile and home products, apparel, packaging, and sports and entertainment.
Duke UniversityBA 1975Wake Forest UniversityJ.D. 1981
Internationational Trademark AssociationNational Association of Women Lawyers

Office Location

Bank of America Plaza, Suite 4000
101 South Tryon Street
Charlotte, NC 28280-4000
United States

Lawyer of the Year Awards

2013 Lawyer of the Year in Trademark Law of the Charlotte Metro Area
Martha Gayle Barber has earned a Lawyer of the Year award for 2013!

Practice Areas

Trademark Law

Other Information

Gender: Female