Louis T. Pirkey - Pirkey Barber PLLC

Louis T. Pirkey

Listed in Best Lawyers since 1991
Phone: 512-482-5222

Lou Pirkey is a founding partner of trademark specialty firm Pirkey Barber. Lou Pirkey has specialized in trademark law, primarily trademark infringement litigation and counseling, for well over 40 years, and is one of America’s most highly recognized authorities in the field. He was heralded as "legend of the field" in the 2014 World Trademark Review 1000 ind in 2012 as a "a groundbreaking trademark lawyer undoubtedly practicing at the highest level.” Chambers USA guide to America’s Leading Lawyers for Business refers to him as “the guru” who is “widely recognized as one of the leading trademark litigators in the country.”

Lou's career as a leader in the field and in the profession has included such highlights as the following: 

  • President of the 15,000-member American Intellectual Property Law Association
  • Member of the United States delegation to several conferences on trademark reform at the World Intellectual Property Organization in Geneva
  • Member of the Trademark Review Commission whose work led to sweeping reform of the federal trademark statute, the Trademark Law Revision Act passed by Congress in 1988
  • Member of the first Trademark Public Advisory Committee of the United States Patent and Trademark Office
  • Member of the Board of Directors, International Trademark Association (INTA)

In addition to his trademark litigation practice, Lou is also active in alternative dispute resolution and has served as a neutral in more than 30 trademark disputes. He is a charter member of the Panel of Neutrals of the International Trademark Association/Center for Public Resources. 

In his home state of Texas, Lou taught trademark law for 15 years as an adjunct professor at The University of Texas School of Law.  He was Chair of the Intellectual Property Law Section of the State Bar of Texas, is a Life Fellow of the Texas Bar Foundation, and was the charter President of the Austin Intellectual Property Law Association.

The University of Texas at AustinCh.E The George Washington UniversityJ.D. 1964
American Intellectual Property AssociationState Bar of TexasAustin Intellectual Property Law AssociationAustin Intellectual Property American Inn of CourtInternational Trademark AssociationInternational Trademark Association / Center for Public Resources Panel of NeutralsGeorge Washington University Law SchoolTexas Bar FoundationThe University of Texas School of Law

Case History

H.J. Heinz Company v. Figueroa Brothers, Inc., Case No. 3:14-cv-00843-B in the U.S. District Court for the Northern District of Texas

Represented Heinz in this trade-dress / trademark infringement case challenging Figueroa Brothers’ sale of ketchup products in a bottle design similar to Heinz’s famous bottle design, which Heinz has used since the 1890s. The parties negotiated a settlement agreement, and on April 11, 2014, the U.S. District Court for the Northern District of Texas entered a permanent injunction prohibiting Figueroa Brothers from using its current bottle design or any confusingly similar design

Client Comments

"Lou Pirkey is extremely experienced in the area of Trademark Law and has a working knowledge of how to approach trademark matters in light of the current landscape. Not only is he very skilled in advising his clients, but he is extremely personable and makes every effort to understand his clients' needs. He responds in detail to any and every question his clients have in a very timely manner, and he is always honest about the realities involved in pursuing their interests. We have a trademark that requires a lot of attention and have had nothing but success in our relationship with Lou and the associates at his firm."

-Alexa Isbell
General Counsel
For Eyes Optical Company

"I have known and been represented by Lou Pirkey for over 25 years. He has represented my companies and me in many trademark matters, including successful litigation in both State and Federal Courts. He is quick. He communicates easily and persuasively with others. He is formidable in the courtroom, but he can quickly seize opportunities to compromise and settle for the benefit of his client. He is always well-prepared, and he brings confidence to his clients that they have superior representation in the complex field of Trademark Law."

-Patrick Kennedy
Watermark Hotel Company, Inc.

"Louis Pirkey's knowledge and advice is beyond value to our university."

"Lou Pirkey is an excellent attorney. He is an expert in trademark law, he is highly responsive to our needs, he is prompt and diligent in his efforts on our behalf, and he offers pragmatic and cost-effective advice and solutions."

Office Location

600 Congress Avenue, Suite 2120
Austin, TX 78701
United States

Lawyer of the Year Awards

2014 Lawyer of the Year in Trademark Law of the Austin Metro Area2012 Lawyer of the Year in Litigation - Intellectual Property of the Austin Metro Area2010 Lawyer of the Year in Intellectual Property Law of the Austin Metro Area
Louis T. Pirkey has earned a Lawyer of the Year award for 2014!Louis T. Pirkey has earned a Lawyer of the Year award for 2012!Louis T. Pirkey has earned a Lawyer of the Year award for 2010!

Practice Areas

Litigation - Intellectual Property
Trademark Law

Other Information

Gender: Male