Eugene F. Zelek , Jr. - Freeborn & Peters LLP

Eugene F. Zelek , Jr.

Listed in Best Lawyers since 2007

Gene Zelek is a Partner in the Corporate and Litigation Practice Groups and serves as Co-Leader of Freeborn's Antitrust and Trade Regulation Practice Group.

Gene focuses his practice on marketing-related law, applying extensive counseling, transactional and litigation experience on behalf of a wide variety of leading consumer and industrial businesses and consulting firms throughout the world. His areas of emphasis include antitrust, pricing and distribution, as well as branding, licensing, intellectual property, entertainment, strategic alliances, supply relationships, complex contracts, advertising and new product development.

He is a frequent speaker and author on these topics in addition to being a marketing faculty member of Northwestern University’s Kellogg School of Management since 1985. Chambers USA calls Gene a "renowned expert on marketing-related law, his practice encompassing antitrust, pricing and distribution.  Sources single him out as 'an exceptional counselor who really thinks outside the box.'"

Gene joined Freeborn after practicing marketing law at a large international law firm and The Quaker Oats Company, before becoming a Quaker Product Manager with shared responsibility for Quaker’s Cap’n Crunch® cereal and Chewy granola bars.

University of Illinois, Urbana-ChampaignBS 1974Northwestern UniversityMBA 1978Northwestern UniversityJ.D. 1978

Office Location

311 South Wacker Drive, Suite 3000
Chicago, IL 60606
United States

Lawyer of the Year Awards

2017 Lawyer of the Year in Advertising Law of the Chicago Metro Area
Eugene F. Zelek, Jr. has earned a Lawyer of the Year award for 2017!

Practice Areas

Advertising Law (Antitrust, False Advertising)