Brenda L. Pritchard - Gowling WLG

Brenda L. Pritchard

Listed in Best Lawyers since 2006

Brenda Pritchard is a partner at Gowlings and has focused exclusively on advertising and marketing for more than 25 years.

The main areas of her practice include advertising copy review; packaging and labelling; contest promotions; social media; privacy; book, film and photograph rights negotiation; merchandising and publishing contracts negotiation coupon and premium promotions; ACTRA, UDA and AF of M arbitrations; children's advertising; Advertising Standards Canada hearings' trade and competitor complaints; and defending against misleading advertising complaints.

Brenda also advises on matters of privacy and publicity rights; Environmental Protection terminology and designations; WHMIS and CCCR; the importation of foreign source advertising; and on tax matters related to non-resident performers.

Her clients include the top advertising agencies in the country, many Fortune 500 manufacturers, prominent promotional agencies as well as production houses, music production houses and large publishers.

Brenda has been involved in various industry-wide issues, including negotiating the ACTRA collective bargaining agreement, the CRTC hearings on beer and wine advertising, and the ban of tobacco advertising. She has consulted with industry and government representatives on changes to the Food and Drugs Act regulations, the Competition Act, and has advised the industry with respect to changes in the Copyright Act.

Brenda has also co-authored Advertising and Marketing Law in Canada, a comprehensive reference and authoritative guide to the pitfalls and potential problem areas in marketing and advertising programs, now in its 4th Edition. 

While still practising advertising law, Brenda is also the current the leader of Gowlings Manufacturing Sales and Distribution Industry Group.

Canadian Bar Association, Media and Communications Law SectionInternational Bar AssociationAmerican Bar Association, International and Intellectual Property SectionsAdlaw International

Client Comments

"Brenda understands the business needs of her clients. She provides practical legal advice that effectively balances risk against opportunity, always bearing in mind her clients' challenging deadline requirements. The depth and breadth of her experience allows her to provide incisive counsel and advice that a client can easily act upon. She is very accessible, and a pleasure to work with. "

-Karen Louie
Vice President, General Counsel & Secretary
Harlequin Enterprises Limited

Office Location

One First Canadian Place
100 King Street West
Suite 1600
Toronto, ON M5X 1G5

Lawyer of the Year Awards

2016 Lawyer of the Year in Advertising and Marketing Law of the Toronto Metro Area2010 Lawyer of the Year in Advertising and Marketing Law of the Toronto Metro Area
Brenda L. Pritchard has earned a Lawyer of the Year award for 2016!Brenda L. Pritchard has earned a Lawyer of the Year award for 2010!

Practice Areas

Advertising and Marketing Law
Intellectual Property Law

Other Information