Brenda Pritchard is a partner at Gowlings and has focused exclusively on advertising and marketing for more than 25 years.
The main areas of her practice include advertising copy review; packaging and labelling; contest promotions; social media; privacy; book, film and photograph rights negotiation; merchandising and publishing contracts negotiation coupon and premium promotions; ACTRA, UDA and AF of M arbitrations; children's advertising; Advertising Standards Canada hearings' trade and competitor complaints; and defending against misleading advertising complaints.
Brenda also advises on matters of privacy and publicity rights; Environmental Protection terminology and designations; WHMIS and CCCR; the importation of foreign source advertising; and on tax matters related to non-resident performers.
Her clients include the top advertising agencies in the country, many Fortune 500 manufacturers, prominent promotional agencies as well as production houses, music production houses and large publishers.
Brenda has been involved in various industry-wide issues, including negotiating the ACTRA collective bargaining agreement, the CRTC hearings on beer and wine advertising, and the ban of tobacco advertising. She has consulted with industry and government representatives on changes to the Food and Drugs Act regulations, the Competition Act, and has advised the industry with respect to changes in the Copyright Act.
Brenda has also co-authored Advertising and Marketing Law in Canada, a comprehensive reference and authoritative guide to the pitfalls and potential problem areas in marketing and advertising programs, now in its 4th Edition.
While still practising advertising law, Brenda is also the current the leader of Gowlings Manufacturing Sales and Distribution Industry Group.